Bad Coke Talk

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Every time I dip back on to tumblr to catch up on my old favorites, I feel so validated for being terminated at what turned out to be the perfect time. Goddamn, that place has become a fucking graveyard of branded content, fucked-out memes, and whiny, shit-talking children.

 

Daily Dot Article

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Damn. This Daily Dot article went deep:

 

Witty, blunt, and beloved, Tumblr user coketalk has spent the last six years building a devoted fan following and a carefully cultivated anonymous career as an advice columnist and lifestyle blogger.

But all of that changed on Monday, when Tumblr summarily banned coketalk, also known as Coquette, and all of her backup and subsidiary accounts. The reason? Multiple DMCA violations, which she claims were issued for years-old songs. Tumblr head David Karp responded by claiming the site had tried in vain to work with her and that it had no choice but to comply with the law in terminating all her accounts.

It would be hard to overstate coketalk’s mark on Tumblr culture, or the many ways in which her Tumblr following helped her own career. After launching her blog in 2009, she quickly made a name for herself due to her blunt style, ultimately gaining thirty thousand followers on Twitter, and “tens of thousands” on Tumblr. In 2011, the New York Observer named her one of the funniest blogs on Tumblr. That same year, the iPad-only newspaper the Daily launched, and editor Sasha Frere-Jones invited her to become its advice columnist. Coketalk launched her column as Dear Coquette and set about building her career under the “Dear Coquette” moniker. In 2012, she published a book based on her advice column, and Time named her one of the 30 best blogs on Tumblr.

Tumblr itself was well aware of coketalk’s significance. In the early days of Tumblr’s tradition of sending bloggers to fashion week, she was one of the first to be invited, attending under an assumed name and pretending to represent a different blog in order to preserve her anonymity. Ironically, just before it banned her, Tumblr had invited her to participate in its recently launched Answer Time sessions, similar to Reddit AMAs and intended to highlight Tumblr celebrities…

My First Termination

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This is the email I woke up to. Terrifying.

Honestly, I don’t know what to do at this point. Within ten minutes of sounding the alarm via Twitter, my account had been restored, but I’m one of the lucky ones. I have the privilege of asking tens of thousands of people to write into Tumblr on my behalf, and I can only imagine how helpless someone might feel who woke up to the same letter with no way to do anything about it.

I went back and searched through my old email address. Sure enough, under the “Social” tab of a gmail account that I never use anymore were a handful of Tumblr DMCA notices, all originating from some sniveling cunt stain named Jeremy Banks of the IFPI. I saw none of the notices until this morning, not that it would have mattered, because they were all for songs that I posted years ago.

I’ve been posting music for over half a damn decade. I have no idea what songs Jeremy Banks is suddenly going to give a shit about. Short of deleting every song I’ve ever posted, there’s nothing I can do to retroactively protect myself from this kind of arbitrary account termination.

Shit, we all post music. We all click the little box. We all know damn well that we don’t own the copyright, but we do it anyway. We’re not stealing. We’re not making money off the backs of musicians. We’re sharing our favorite songs with our friends.

God damn, I’m still shaking from all the adrenaline. I’m genuinely upset right now. People are suggesting that I export my blogs and migrate to independent hosting, but I don’t want to have to do that.

I love Tumblr. I love the community it fosters. I love my dashboard full of people I follow, and I love the interactions I have with all the people who follow me. I don’t want to leave Tumblr, but I don’t want to be so beholden to the whims of some DMCA termination robot either.

At the very least, I need to find a way to separate and protect Dear Coquette and my other blogs where I’ve never posted any music.

Ugh. This is not good. This is not good at all.